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Content Is King—Except When It Refers to Creative Works

Success

That’s what British actor Emma Thompson says is happening when people call her work “content.” Creatives are speaking up, scrutinizing the connotation of the word, and thinking critically about art vs. content, after the famed Love Actually star pushed back on the term at the Royal Television Society conference in September.

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Will Google Generative AI Search End the SEO Industry?

Success

Content marketer Julia McCoy posted a video posing the question, “Is SEO officially dead? Ranking: The search engine ranks all the websites it discovers using the keywords in the content, the type of content that is on the page, how recently the page was updated and how users have engaged with the websites in the past.

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How To Hire And Manage Freelancers, According To Experts

Allwork

The co-founder and CEO of SparkToro , who previously co-founded Moz, gives consultants an edge over agencies and full-time employees in a recent blog post. The company hired four agencies and five consultants in its first two years. Of course, managing a freelancer is not the same as managing a full-time employee or agency.

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Demystifying Tech Stacks for Small Businesses: Empowering Your Work-Life Balance

Tips From T. Marie

Content Management Systems (CMS): A CMS like WordPress or a similar system makes it easy to manage and update your website’s content. Content Management System: WordPress for blogging and content. Content Management System: Build in to the WordPress website. Zoom for meetings with clients and team.

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I Tested ChatGPT in My Business for 30 Days—Here’s What Worked Well (and What Didn’t)

Success

Experiment #3: Write 10 blog posts I like to think I have a great work ethic, but I’ll admit I only created three posts. It takes a while to see a payoff from blogging—if ever—and as a perfectionist, I can spend hours editing. The results: Did these three blog posts attract readers to my website?

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Ep 104: Dayne Shuda on Written Communication, Working Remotely, and Fighting Burnout

Go Burrows

Join the Leader Assistant Slack Community here, or the Facebook Group here for bonus content and to network with other assistants who are committed to becoming leaders! Dayne is the owner of Ghost Blog Writers, a blog writing services provider for companies and agencies. CONNECT WITH DAYNE. Dayne Shuda on LinkedIn.

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Are SMEs are turning their backs on traditional marketing?

The Small Business Blog

SEO is also increasingly popular, with 60% using optimisation methods, followed by Content Marketing (52%), E-mail Marketing (47%) and Social Media Marketing (33%). SEO produced the best results according to a third of small businesses, followed by Social Media Marketing and Content/In-bound Marketing.