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How To Hire And Manage Freelancers, According To Experts

Allwork

You can’t get the best out of freelancers until you’ve honed your management processes. And the key to good management — freelance or otherwise — is communication. Clear communication up front, and continuing conversation through regular check-ins and transparent project management helps streamline workflows and prevent confusion.

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Society 18 Founder Pamela Zapata on Supporting Influencers of Color and Knowing Your Worth

Success

In 2019, she launched Society 18 , an influencer management and digital marketing firm that focuses on multicultural and multiethnic content creators. Pamela Zapata: I had been working in marketing, production, talent and casting for about 10 years when I started the agency. I started at Ryan Seacrest Productions; then, I went to E!

Agencies 306
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Customizing Coworking Spaces for Niche Markets: Smart Strategy Or Risky Move?

Allwork

Niche coworking encourages networking and innovation among like-minded professionals, allowing for a collaborative community that adapts to industry changes and supports member growth. This can include industry-specific workshops, networking events, and mentorship programs. It’s not new, but guess what?

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Is Grassroots Marketing Still Relevant? Exploring Community Marketing in the Digital Age

Success

“We also see the rise (and sometimes fall) of platforms like Discord or Clubhouse that are enabling brands to have personalized conversations without guerrilla-style efforts,” says Sarah Remesch, founder of 270M, an agency specializing in talent management and influencer campaigns.

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What Companies Can Learn from the Southwest Airlines Crisis

Success

Should your business face a crisis one day, the Southwest situation offers several lessons that can help you anticipate issues and navigate them successfully with a crisis management plan. According to the AIER article, Southwest Airlines “pursued an excess of transportation efficiency, which has measurable present benefits.”

Learning 278
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The Networked, NOverhead Business Model

Small Business Labs

Ad Age's Can a Collaborative Cohort of Indie Shops Topple the Big Agency Networks covers a new ad agency called Circus Maximus.   Founded by a trio of former big ad agency executives, Circus Maximus is part of a new wave of small advertising firms that are challenging the big agencies.

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How Hiring Virtual Assistants Can Boost Employee Performance and Work-Life Balance

Success

Laith Masarweh, founder and CEO of Assistantly, an agency that connects businesses with virtual assistants around the world, says that in the third quarter of 2022, bosses hiring VAs for their employees increased significantly, by 10% to 15% of Assistantly’s business. Many companies approached Assistantly for help.

2023 264