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Chaya Milchtein Empowers Women by Educating Them About Cars

Success

I was aging out of foster care—it was 2013, and I was pretty desperate to find a job,” she explains. And that’s how her career in the automotive industry began—as a service adviser for Sears Auto Center. When Chaya Milchtein was about to turn 18 years old, she created a GoFundMe fundraiser for herself. “I

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What can assistants expect in 2013

Practically Perfect PA

Well 2012 is over and done with and we are now already two days into 2013. I think it will be another interesting year for assistants with lots of changes and further challenges for our industry. In honour of it now being 2013 I´ve got 13 things I think we can expect to see in the year ahead. Role diversification. Social Media.

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Reward and Recognition within the Assistant Industry

Practically Perfect PA

For all of you that could not attend the Assist Conference this year I wanted to share my presentation with you – Reward and Recognition within the Assistant Industry. It’s not just me saying this either – in a survey conducted back 2013 in by the Office Team in the States. So out of that survey this session was born.

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Once Upon a Time in Marketing: The Power of Storytelling

Success

“We [heard] stories from our sales team in the field that veterinarians [said], ‘It’s not my responsibility to promote pet insurance,’” Tomsic said. In addition to being shown at industry events and trade shows, these customer story videos were emailed to new customers upon buying the insurance.

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How to Boost Online Sales

Success

Prominently display testimonials from happy customers, praise from experts in your industry, press mentions, social media followings (such as the number of Twitter followers) or awards. Offer something enticing while also positioning yourself as an expert in your industry. So we started A/B testing various homepage features.

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Product/Program Promotion: Problems & Profits - Launching Lessons Learned Interview Dr. Venus Opal Reese Live Event Launch

Stephanie LH Calahan

  You are ready to get your promotion "out there." Introducing Product/Program Promotion: Problems and Profits -- Launching Lessons Learned.    Occasionally, I'll interview industry experts and ask them about their product or program launches.    What event were you promoting?

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Picking the right promo good

Practically Perfect PA

I’ve spent the last few days at a big exhibition for the events industry in Frankfurt called IMEX 2013. If you have been to one of these shows you will know it can be quite overwhelming especially if you are on your own or you are new to the industry and haven’t met many people yet (this was my predicament!)