Remove 2013 Remove Industry Remove Promotion Remove Social Media
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Chaya Milchtein Empowers Women by Educating Them About Cars

Success

I was aging out of foster care—it was 2013, and I was pretty desperate to find a job,” she explains. And that’s how her career in the automotive industry began—as a service adviser for Sears Auto Center. When Chaya Milchtein was about to turn 18 years old, she created a GoFundMe fundraiser for herself. “I

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What can assistants expect in 2013

Practically Perfect PA

Well 2012 is over and done with and we are now already two days into 2013. I think it will be another interesting year for assistants with lots of changes and further challenges for our industry. In honour of it now being 2013 I´ve got 13 things I think we can expect to see in the year ahead. Social Media.

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How to Boost Online Sales

Success

Social proof: To build rapport with new customers , establish that you are trustworthy. Prominently display testimonials from happy customers, praise from experts in your industry, press mentions, social media followings (such as the number of Twitter followers) or awards.

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Once Upon a Time in Marketing: The Power of Storytelling

Success

“We [heard] stories from our sales team in the field that veterinarians [said], ‘It’s not my responsibility to promote pet insurance,’” Tomsic said. In addition to being shown at industry events and trade shows, these customer story videos were emailed to new customers upon buying the insurance. Consumers love the story, too.

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The Take Over of Green Marketing

Eco-Office Gals

These results have been demonstrated in businesses across all industries. In a 2013 Nielsen survey of 30,000 consumers across 60 countries, 42% of consumers surveyed in North America said they would pay extra for products made by environmentally sustainable practices, which is a 7% increase from 2011.

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It’s Time to Get Competitive! Facebook Contests May Lead to More Customers

Small Business CEO

According to a study by AllFacebook , 30% of people have participated in contests or promotion via Facebook. A Facebook post was created on February 27, 2013. Promote your contest using other social networks, word of mouth, or even having your employees post about it on their own personal pages. You should be!

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4 Reasons Why Small Businesses Should Be Embracing Social Media

Small Business CEO

With the recent Penguin and Panda updates, websites in every industry have begun to change the way they approach SEO and marketing in general. While conventional SEO techniques like content distribution and keyword targeting are still necessary components of a balanced campaign they’re no longer as important as having a social presence.