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How to Name Your Business

Success

“You have a very limited amount of time to get a potential customer’s attention and answer key questions about what your business does,” says Mark Joyner, author of a book on business naming called The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less. This article was published in May 2013 and has been updated.

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How to Boost Online Sales

Success

These emails might first include thanks for signing up, then a welcome to your business, followed by relevant case studies, sales letters and promotional information. When deciding how to tempt potential customers to opt into your newsletter, find a reward “so good they can’t believe it is free,” says Lussier. Marketing Manager.

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Chaya Milchtein Empowers Women by Educating Them About Cars

Success

I was aging out of foster care—it was 2013, and I was pretty desperate to find a job,” she explains. And that’s how her career in the automotive industry began—as a service adviser for Sears Auto Center. She then posed these questions in a Facebook group for women entrepreneurs who suggested that she teach people how to do car repairs.

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What can assistants expect in 2013

Practically Perfect PA

Well 2012 is over and done with and we are now already two days into 2013. In honour of it now being 2013 I´ve got 13 things I think we can expect to see in the year ahead. With the assistant role now encompassing so many varied tasks we should expect to see a rise in training for assistants in 2013. Role diversification.

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Once Upon a Time in Marketing: The Power of Storytelling

Success

We [heard] stories from our sales team in the field that veterinarians [said], ‘It’s not my responsibility to promote pet insurance,’” Tomsic said. My daughter literally screamed in horror before she managed to order her Popsicle.”. This article was published in April 2013 and has been updated.

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The Business of Work/Life Integration

Small Business Labs

Corporations are exploring how to promote employee "wholeness" , another term for work/life integration. The 2013 Harvard Business Review article Work-Life Balance Isn't the Point  nicely covers this shift. None of this is a new.  The shift towards work/life integration shows no signs of slowing down.

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How to Create a Positive Image for Your Green Brand

Eco-Office Gals

As time goes by though, it’s a good idea to also inquire about how to give your customers more of what they need. Post from: Eco-Office Gals How to Create a Positive Image for Your Green Brand. Related posts: Eco-Friendly Ways to Build Your Brand in 2013. How to Create Videos to Promote Your Green Business Online.