Amid Convenience Culture, Gen Zers Embrace Boutique Shopping—Here’s Why
Success
DECEMBER 9, 2022
Those born between 1997 and 2012 were raised with connectivity at their fingertips. Hazel & Olive found its roots in Johnson’s apartment in 2012. Johnson adopted a comment-to-shop model of selling using the boutique’s VIP Facebook group. Generation Z only knows a digitized world. It’s so fun!”. Courtesy of Hazel & Olive.
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