Amid Convenience Culture, Gen Zers Embrace Boutique Shopping—Here’s Why
Success
DECEMBER 9, 2022
Those born between 1997 and 2012 were raised with connectivity at their fingertips. A 2020 study by McKinsey and Company found that unlike millennials, Gen Z is much more likely to shop at a brick-and-mortar. Hazel & Olive found its roots in Johnson’s apartment in 2012. Generation Z only knows a digitized world.
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