Customers Rock!

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Measuring the Impact of Social Media

Customers Rock!

This post is part of the Social ROI Blog Carnival at Think Customers: the 1to1 Media blog. Visit the blog carnival post “ Calculating the ROI of Social Media ” to check out the full list of posts from numerous well-known social media thought leaders. What are the costs? Measuring the gains.

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Social CRM: An Idea Whose Time has Come?

Customers Rock!

Social Media CRM, or Social CRM, is getting a lot of air time these days. That’s the perspective many customer service experts have had toward social media-based customer service, or social CRM. With so much noise in the social channel, is it worth it to ferret out a few random requests for customer service?

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Customer-Obsessed Service

Customers Rock!

Social media has pushed customer service to the forefront for many organizations. Responses are often faster in social media than they are in traditional service channels, since social media makes everything extremely visible. Customers have changed, and customer expectations have greatly changed!

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Expert’s Corner: Delivering Voice of the Customer

Customers Rock!

We had a great discussion around listening to customers, gathering social media feedback and turning it into action inside of a company, and of course we talked about the NetPromoter score and how to use it strategically. policy, process, pricing, products, etc.). Recently on Customers Rock! And it’s not as easy as it sounds.

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Focus on Customer Service in 2010 (Finally?)

Customers Rock!

I am hearing more and more that “Customer Service is the New Marketing&# from smart folks in the social media space (including in the above post from Frank Eliason ). Customers are having ongoing conversations with brands and with each other about products and services. And it is a good thing they are doing so.

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Customer-Obsessed Service

Customers Rock!

The radio program is really an extension of this blog; you get to hear my voice as part of an hour-long conversation around the topics we all know and love here: customer experience, customer service, loyalty, marketing, and social media. Customers have changed, and customer expectations have greatly changed! Employees.

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From Reach to Relationships: microMarketing Chapter Review

Customers Rock!

As you will see in Greg’s book, the time is really right for this type of marketing to make a huge impact through a fresh, individualized channel, social media. Chapter 7, From Reach to Relationships takes this concept into the realm of the customer and their social networks. More Than Interesting Tweets.