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Google's Shadow Workforce

Small Business Labs

Bloomberg's Inside Google's Shadow Workforce covers the use by Google of what they call TVCs, or “temps, vendors and contractors" According to the article about half of Google's workforce is comprised of TVCs.    We've recently covered a number of studies confirming this. . 

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10 Strategies to help you Tweet like a Social Media Rockstar

Practically Perfect PA

Becoming a social media Rockstar doesn’t just “happen”; you need to really work at it. But if you fancy a bit of a shortcut, there are some simple things you can do to accelerate your rise to social media rock stardom. Just tap the phrase into Google if you’d like some examples). There you have it.

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Using social media to empower Assistants

Practically Perfect PA

Despite my passion for social media I haven’t always been adept at it and was a twitter virgin until The Assist Conference 2015. It is never too late to add a new string to your bow and social media seems to be the way forward for the future Assistant. Hootsuite Podium is also a free training resource for social media.

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Resetting Your Marketing Strategy in 2024: Human-Centric Marketing Is Critical in the AI Era

Success

You can automate your calendar, your social media posts and your SEO strategy. Search engines make recommendations to us based on algorithms that judge the credibility of sites on the web, and the social media pages know exactly what you are most likely to buy next and show you ads for it.

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Why Businesses Need TikTok For Marketing Purposes

Allwork

TikTok has been touted as social media’s strongest competitor , but the video platform may also be overtaking the world’s most popular search engine. . In order to better appeal to young users, Google plans to update its search engine. Still, Google is not a social media site.

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Top 5 ChatGPT Alternatives: When to Use Them and Why

Success

Bard : Best for Research Cost: Free (for now) Upgrade: Pricing plans pending Standout feature: Real-time results powered by Google Biggest con: Still in development stage I can’t deny that I’ve quickly come to love Bard despite already having a ChatGPT subscription. Bard holds the awesome power of real time Google results.

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Infographic: Social Media Usage

The Small Business Blog

Not every social media platform is used equally and that should be reflected in your social media marketing. Google+ recently became the second largest social network, but as the infographic below shows, that market penetration has not translated to increased usage.