Small Business Labs

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Google's Shadow Workforce

Small Business Labs

Bloomberg's Inside Google's Shadow Workforce covers the use by Google of what they call TVCs, or “temps, vendors and contractors" According to the article about half of Google's workforce is comprised of TVCs.    We've recently covered a number of studies confirming this. . 

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Google and Facebook's Domination of the Advertising Industry

Small Business Labs

As chart below (click to enlarge) shows, Google and Facebook have greater advertising revenues than any of the big, traditional media companies like CBS and Disney. What the chart doesn't show is Google and Facebook combined have greater advertising revenues than all of the traditional media companies combined. 

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Google Wallet Roundup and Summaries

Small Business Labs

  Google announced Google Wallet , an NFC-based mobile payments solution ( click here for quick description of NFC technology).  Singularity Hub's New Google Wallet Will Face Stiff Competition  nicely reviews the Google Wallet and postions it against various competitors big and small. 

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Google Wallet Shows the Future of Mobile Payments

Small Business Labs

Google Wallet is a software product designed to replace the physical credit cards most of us carry around and use to pay for things.    But Google Wallet shows us the future of mobile payments - and that future is just a couple of years away.   Helping this to happen is Google's partners.   

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The Growing Role Small Businesses and Independent Workers Play in Corporate Ecosystems

Small Business Labs

    Examples include using their marketplaces to sell their products and services (Amazon and Alibaba marketplaces; Apple and Google's App stores), acting as value added resellers (Microsoft and Apple) and providing value added services (marketing help for those using Facebook and Alphabet's ad and marketing services). 

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Google Opens a Retail Store

Small Business Labs

Google opened its first retail store in the trendy Chelsea neighborhood of New York City.    Google has done pop-up retail stores in the past, and they even considered opening a store on a barge in San Francisco Bay.    It's also interesting because Google is in many ways the ultimate Internet brand. 

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Virtual Reality Hype Hits New Highs

Small Business Labs

  It's even being compared to Google Glass, a former virtual reality darling so unsuccessful that  Google is burying it.  For example, Google recently announced they've shipped over 5 million units of the VR device Google Cardboard. We're also seeing virtual reality make headway elsewhere.