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7 Customer Service Books to Help You Level Up Your Business

Success

Good customer service will help you level up your business. That’s because great customer service can turn even a dissatisfied customer into one of your biggest brand advocates. But customer service has become increasingly complex with more roles to play than ever. By Jeff Toister. By Mitche Graf.

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Is Grassroots Marketing Still Relevant? Exploring Community Marketing in the Digital Age

Success

This evolution has largely been driven by the rise of social media, influencer marketing and the emergence of innovative digital platforms. Grassroots marketing in the social media age A response to that yearning for connection and alignment in values can be seen in social media campaigns.

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The Best Client Retention Strategies to Use Now

Success

To achieve your goals, you must develop a customer care policy that’s understood and adhered to by every member of your team. Your customer service, sales and marketing teams, and even IT and contractors must understand your corporate retention program for maximum impact. Yet, the real world can get messy.

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How To Build A Thriving Coworking Community

Allwork

Community managers may not have the ability to change the workspace design, but bringing prompts into the workspace can do wonders to initiate social interaction. A community manager can incentivize coworkers to frequently come into the workspace by engaging them with a thriving calendar of social events.

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Face to Face in a Virtual World: Greening Up Even Traditional Customer Service Experience

Eco-Office Gals

Do you want to reduce your business’s carbon footprint and increase customer interaction and satisfaction at the same time? So is providing excellent customer service. The truth is that providing a nurturing environment for your customers can happen just as well virtually as it can in a face to face environment.

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Social Media is Not About Direct Marketing

Andrea Kalli

In addition, take note of how frequently they ‘@’ and direct message their customers, how frequently they communicate with influential twitterers (5000+ followers) and whether they use their account for customer service or some kind of direct sales service. Want To Link To This Article?

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Once Upon a Time in Marketing: The Power of Storytelling

Success

A fabulous story like that shows what great customer service looks like, and it could be used for all kinds of reputation-building,” he says. We [heard] stories from our sales team in the field that veterinarians [said], ‘It’s not my responsibility to promote pet insurance,’” Tomsic said. Consumers love the story, too.

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