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Retail and the Growing Experience Economy

Small Business Labs

The New York Times article Stores Suffer From a Shift of Behavior in Buyers  covers the growing consumer trend towards purchasing experiences over objects. But the rise of social media has led to people wanting experiences they can post about on Facebook, Instagram, Twitter and elsewhere. Of course, this is not a new trend.

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Employ more customer service options to provide a concierge level of excellence

Service Untitled

It’s not that we need surveys to show which organizations step out of the box to ensure a concierge level of excellence so coveted by consumers; organizations like Zappos, Amazon, and Nordstrom essentially offer everyone “fantastic” service. In 2011, over 72.6

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Finding a real person when contacting customer service

Service Untitled

Consumer Reports tell us that organizations rarely listen to the surveys they ask when we hear the infamous, “Your call is very important to us. Getting through to a real person is the number one complaint of customers who either need help with their service or product or have a complaint. Please don’t hang up.&#

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‘Social listening’ can help businesses become more effective

Service Untitled

Through Facebook and Twitter, conversations can be measured to help attract new customers, and ultimately these customers can become advocates helping our businesses to grow. The company considers social media an extension of their brand, however it’s not that easy, and it’s not just about purchasing the software.

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Work on customer loyalty to build business

Service Untitled

So how do we build and maintain customer loyalty? We all know to keep accurate records of our clients’ purchases, their history, and their buying trends, but making improvements and constantly staying in touch can make a profound impression on any client. Even negative feedback can help to bring about customer loyalty.

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Service Untitled» Blog Archive » Use social CRM to improve.

Service Untitled

Service Untitled The blog about customer service and the customer service experience. Now we have progressed to a Social Customer Relationship Management (Social CRM) which takes us from the original CRM and now adds new communication channels via the social web to concentrate on better customer relationships.

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To Sell is Human Summary and Review

Service Untitled

Through a survey, the author determined that people (who don’t work in sales in the traditional sense) still spend 40% of their time engaged in non-sales selling such as persuading, influencing, and convincing others that don’t involve a purchase. Gallagher, Book Reviews Customer Service Experience Exercises/Resources'