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Is Grassroots Marketing Still Relevant? Exploring Community Marketing in the Digital Age

Success

Customers want to engage with companies that share their values. Ten years ago, the strategy of reaching a mass audience and simply being informative about your product may have worked, but that is not the case in today’s society, where consumers expect and demand more from the businesses they support and shop.”

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Customer service and the impact of social media

Service Untitled

So how does all of this fit into the ever broadening sea of customer service? Large and small organizations are all taking the plunge, and diving into Facebook, Twitter, blogs, and forums, but as we all learned when we were younger, be prepared and make sure you know how to swim first. photo credit: zephythor.

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Customer service mistakes that go bump in the night

Service Untitled

Every business is bound to have unhappy customers; there’s always some variable that can go wrong despite all safeguards to make things perfect. Great customer service extends beyond answering the phone after two rings, beyond the twitter and Facebook entries, and even beyond the gentle ego stroking of an already angry customer.

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Administrative/Clerical: Social Media is Here to Stay

Office Dynamics

In fact, according to a recent story on Mashable.com , the Facebook app has surpassed Google Maps as the most used mobile app in the United States. For businesses that have not jumped on the social networking bandwagon, now is the time. For a more informal, personal social media presence, use Facebook or Twitter.

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Is Using Social Media at Work a Good Idea?

On The Job

Helpful information and advice from Americas favorite workplace columnist About Anita Blog Books Syndicated Column Interviews Career Links Contact Thursday, July 22, 2010 Is Using Social Media at Work a Good Idea? Facebook announced this week is has 500 million users. But the truth is, employees do use Facebook at work.

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The Seven Things I Love About Social Media

Make or Break Moments

Blogging – sharing my thoughts about customer service and learning from others about topics I’m interested in. Plus, you can listen to comments from your customers the instant they have something to say. It’s just so simple to connect with customers! The Global Conversation. Sharing of pics, videos and fun stuff.

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‘Social listening’ can help businesses become more effective

Service Untitled

Through Facebook and Twitter, conversations can be measured to help attract new customers, and ultimately these customers can become advocates helping our businesses to grow. One can’t separate however, customer service with “social listening”; as Dell states it is a key part of the brand.