Small Business Labs

MARCH 9, 2021

The Creator Economy - the economic activity generated by the people who create online digital content and the firms that serve them - is a hot topic in tech circles.     The reason they're hot is they provide a way to make money selling digital content.   These are non-fungible tokens.  

196

196

Small Business Labs

DECEMBER 22, 2017

At the risk of getting all sentimental, Robert and I wanted to spend our last PNR podcast revisiting some of our favorite discussion topics, recalling a few of our personal content marketing triumphs, and passing along a bit of advice we’ve received over the years in the hopes that it will help you achieve greater triumphs in your own career.

Purchasing 278

Purchasing Agencies Forms Goals 278

Small Business Labs

FEBRUARY 2, 2021

Axios' App rush: Talent over trash covers the growth of social media apps where the content is created by digital content creators who are getting paid.    Key quote: The big picture:  Creator-economy platforms like Patreon, Substack and OnlyFans are built around content makers who are paid.

Cubicle 195

Cubicle 2017 Social Media Facebook 195

Small Business Labs

AUGUST 25, 2021

   They also say that over the last three years, they've paid more than $30 billion to content creators.  YouTube recently announced that more than 2 million creators worldwide are participating in their partner program.  

161

161

Small Business Labs

JANUARY 13, 2020

billion in venture funding to build a new content streaming service designed exclusively for mobile devices.    Founded by Hollywood titan Jeffrey Katzenberg and led by CEO Meg Whitman, a Silicon Valley titan, the company has additional star power because of who they've signed up to provide content. 

Expenses 130

Expenses Forms Phones UPS 130

Small Business Labs

APRIL 11, 2019

These include: There's now a diverse array of interesting podcast content. The other part is creating compelling content, which a lot of solopreneurs and micro-businesses are capable of. This is especially true for podcasts designed to build community or used for content and/or influencer marketing. 

2019 183

2019 2018 AT&T 183

Small Business Labs

JANUARY 14, 2021

Avoids spreading misinformation: Do they check information veracity before forwarding content to others? Information verification: Do they avoid assuming something is true simply because it supports their point of view? Unfortunately, as their chart below (click to enlarge) shows, only 26% of Americans practice good information hygiene.

2021 272

2021 Forms 272

Small Business Labs

DECEMBER 1, 2020

  Marie Claire is currently featuring a multi-article Guide to Going Freelance as its top content offering right now.   ."   The magazine has long targeted working women , so it's not surprising they are covering freelancing. But what's a bit surprising is the extent they are covering it. 

Health 187

Health 187

Small Business Labs

NOVEMBER 23, 2021

  Content creators who focus on travel are a large creator economy segment.  .  Fora's travel advisors are independent workers who access Fora's marketing and operation tools to help them run their travel business.     Adding travel services is logical monetization path for this group.

Travel 200

Travel 2008 Management UPS 200

Small Business Labs

AUGUST 26, 2019

Online video and chat services make it easy to connect and communicate with customers and partners, online content creation tools and cloud storage enable work to be done and delivered from remote locations, and online marketplaces provide remote access to new customers.

2019 166

2019 166

Small Business Labs

AUGUST 17, 2017

" Because they are such great influencers, celebrity pets "are making $10,000, to over $15,000 per piece of sponsored content"   In addition to being pet talent agents, The Dog Agency also curates the popular Dogs of Instagram  (4+ million followers) and Cats of Instagram (over 8 million followers) feeds. 

Agencies 145

Agencies Social Media AT&T Management 145

Small Business Labs

FEBRUARY 27, 2020

Many vanlifers are also “digital nomads” who work remotely online, such as freelance writers, software developers, or content creators. With no strings tying them to specific cities or towns, they wander from destination to destination for months on end."   But the recent use has been mostly fashioned related.

Travel 161

Travel AT&T 161

Small Business Labs

MARCH 19, 2018

The study -  Work orientations, well-being and job content of self-employed and employed professionals - was conducted by professors from the Universities of Sheffield and Exeter and based on surveys of 5,000 workers in the UK, the United States, Australia and New Zealand. 

Stress 190

Stress AT&T 190

Small Business Labs

NOVEMBER 30, 2017

  The report: " presents a detailed analysis of changes in the digital content of 545 occupations covering 90 percent of the U.S. Brookings recently released an interesting study on Digitalization and the American workforce.  workforce in all industries since 2001. The analysis categorizes U.S.

2002 175

2002 2001 2016 Skills 175

Small Business Labs

JULY 10, 2013

It describes what used to be called advertorials or sponsored content. This is company produced content that runs on a media company website. This content is meant to engage the media company's audience as much as their "real" content does - while at the same time delivering a soft branding or marketing message.

Forms 100

Forms AT&T 100

Small Business Labs

AUGUST 20, 2012

.  It covers the local and hyperlocal  content and commerce industries.  Anyone interested in local business or content will find Street Fight useful. Street Fight also nicely illustrates the growing trend of curated content. We follow a lot of curated content sites here at Smallbizlabs.

AT&T 100

AT&T 100

Small Business Labs

MARCH 14, 2017

The image comes from the website Broke-Ass Stuart , which has the tagline "you are young, broke and beautiful" The tagline nicely captures the site's content. .  Most self-employed see this trade-off as being well worth it.

Interviewing 129

Interviewing 129

Small Business Labs

APRIL 6, 2015

Key quote from Nielsen's article: While the average American adult spent nearly a week (149 hours 14 minutes) on average watching traditional television each month in fourth-quarter 2014, other ways to connect with content were desirable as well. In that same quarter, U.S.

Social Media 100

Social Media 2014 100

Small Business Labs

JUNE 2, 2017

." Missing from the book is coverage of the role thought leadership is playing in the rapidly growing content marketing industry. Those working in content and thought leadership marketing will also find it useful. This is understandable given the background of the author and the book's focus. 

Policies 113

Policies Goals UPS 113

Small Business Labs

JUNE 26, 2013

.    The key quote from Gartner is about the growing role mobility is playing in consumer computing device choice: "Consumers want anytime-anywhere computing that allows them to consume and create content with ease, but also share and access that content from a different portfolio of products.

2014 100

2014 2013 Purchasing Phones 100

Small Business Labs

APRIL 30, 2012

.   A Computer World article on the forecast explains why Forrester thinks tablets will become the central personal computing device: they are easy to use and share; portable; have all-day battery life; and are flexible for both content consumption and creative and productive work, the Forrester report said.

2016 100

2016 100

Small Business Labs

APRIL 4, 2013

Paid Content has an interesting article on media becoming a barbell industry.   The Paid Content article points out that large media firms like New York Times and the Wall Street Journal are going to survive and even thrive. We've looked at dozens of industries and all have this structure or are moving to it.  

100

100

Small Business Labs

APRIL 22, 2014

They have roughly 1200 freelancers working for them, of which 400 are paid and 800 provide content for free. Forbes says the folks providing free content do so because they "find rewards in an association with FORBES that often leads to paid opportunities elsewhere."   This model has been very successful for Forbes.

2013 100

2013 Interviewing 100

Small Business Labs

JANUARY 24, 2011

The article Social Media Breeds Edvertorial in Women's Wear Daily doesn't really break new ground in terms of the shift towards social media and content marketing.  " Also interesting is the view that the shift to brands creating content creates new opportunities for journalists. 

Social Media 100

Social Media 100

Small Business Labs

NOVEMBER 7, 2012

.  Key quote: The personal cloud will gradually replace the PC as the location where individuals keep their personal content, access their services and personal preferences and center their digital lives.    We at Small Business Labs long ago moved to the cloud for both business and personal content.

2013 100

2013 2015 Travel Filing 100

Small Business Labs

DECEMBER 6, 2016

The London Times has an interesting special section on the future of work that was developed by the marketing content agency Ranconteur.    The report covers a lot of ground. Everything from automation to physiological testing is discussed. 

Agencies 100

Agencies 100

Small Business Labs

OCTOBER 3, 2012

But except for the detailed coverage of the sexual activities of today's college women,it adds little content wise to the excellent Atlantic Monthly article the book is based on. It's just as deep content wise, but much shorter and free.   So my advice is read the article and skip the book.

100

100

Small Business Labs

MARCH 21, 2013

Their other blog content is also at best tangentially related to their business.   I assume they are doing this for SEO purposes and trying to get sites like ours to write about their content and link to their pages. It's a bit unclear to me why they have an in-depth article on food trucks. If so, it worked on us.

Restaurants 100

Restaurants Goals UPS 100

Small Business Labs

SEPTEMBER 10, 2014

Content marketing is one of these names, and expect to hear this term much more in the future. .   The industry calls PR "earned media", which the marketing firm Hubspot explains in more detail in their blog post What is Earned Media. We expect public relations to continue to grow, but often do so under other names.

2004 100

2004 2013 100

Small Business Labs

DECEMBER 14, 2021

  And the creator economy, where Gen Z makes up 27% of independent content creators , didn't exist.   .   In 2012 the gig economy platforms (Uber, Lyft, Task Rabbit), which are popular today with younger independent workers , were just getting started. 

2012 57

2012 2021 UPS 57

Small Business Labs

FEBRUARY 24, 2011

  The main reason for the jump in coverage is the growing popularity of small business, which is leading to a growing audience for small business content.    Other companies with large content sites targeting small business includes Intuit , Network Solutions , Bank of America - the list goes on and on (and on). . 

Agencies 100

Agencies Expenses Forms Networking 100

Small Business Labs

APRIL 7, 2011

  He also points out few create original content but that many re-tweet, like, or re-post mass media's content. ." Tom points to several studies showing a small number of media producers - most of which are media companies - dominate social media conversations. " The data clearly supports Tom's position.

Social Media 100

Social Media Twitter AT&T 100

Small Business Labs

APRIL 12, 2016

  What makes this really interesting is Etsy Sellers using Pattern will be able to automatically sync content, inventory and commerce from their Etsy marketplace site to their own, independent ecommerce site. Etsy's new Pattern service allows Etsy sellers to quickly and easily set up their own independent ecommerce site. 

UPS 100

UPS 100

Small Business Labs

MARCH 8, 2011

  Apple creates a virtuous cycle of ever increasing hardware, software, app, network and content revenue.    But as the content industry is discovering, it could also be hard on Apple's partners.    .  For Apple, this vision is a monetization bonanza.     

Networking 100

Networking AT&T 100

Small Business Labs

JUNE 2, 2015

Lexology - New GAO Report Shows 85% of Independent Contractors are Content With Their Employment Type. .   The GAO report has been getting a lot of press and the articles below cover the report findings in more detail: Forbes - Shocker: 40% of Workers Now Have Contingent Jobs, Says U.S. Government. It's nice that the GAO agrees.

Temping 100

Temping 2005 Agencies Restaurants 100

Small Business Labs

OCTOBER 13, 2011

The new Label Works products from Epson  are also great examples of how the prices of products with digital content is falling, while the prices of physical products are going up.    Products with digital content (made up of bits) will continue to decline in price.   

Email 100

Email Management UPS 100

Small Business Labs

OCTOBER 7, 2014

show that true contentment is tied to human flourishing.  .  The article suggests that the reason so few are engaged is because few are given the opportunity to flourish. Key quote: Recent studies in positive psychology.   So how can employees flourish at work?

2014 100

2014 AT&T 100