Ask the Coach: I’m Overwhelmed by the Ever-Changing Nature of Digital Marketing—How Do I Keep Up?
Success
FEBRUARY 2, 2022
But I can’t afford to retire yet, either. Here is what I mean, courtesy of research by Invesp, a conversion rate optimization company, and the management consultancy Bain & Company: The probability of selling to an existing customer is between 60-70%, whereas the probability of selling to a new prospect is 5-20%.
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