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Resetting Your Marketing Strategy in 2024: Human-Centric Marketing Is Critical in the AI Era

Success

ChatGPT strolled into the public eye and companies scrambled to get their best AI business tools out to a market eager to learn how to use AI to make business operations more efficient. You can automate your calendar, your social media posts and your SEO strategy. Spam by definition is simply an unsolicited mass email.

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If Sending Christmas Cards Feels Like a Chore, Here’s How to Politely Opt Out

Success

It’s a lot like social media in that way.” Cards are a tradition, but they’re not a mandate,” says Kristi Spencer, a Missouri-based etiquette coach and founder of The Polite Company. Those people are definitely on my list because obviously that means something to them.” Spencer says.

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Hangover Leave and Other Fantasy Benefits American Workers Want

Allwork

While employers are having to offer more and more new benefits to retain their workers and attract new ones in the current climate, it’s highly unlikely that employers/companies will ever get to the point of having to offer benefits such as “houseplant bereavement leave” or “breakup leave.”.

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No Pain, No Gain: Theragun Founder Jason Wersland on the Power of Word-of-Mouth Marketing

Success

The ubiquity of the Theragun—an industry-defining home-massage tool from the wellness company now known as Therabody —makes it feel like this was an overnight success story. Maybe that seems insane—if you have some of the biggest athletes and celebrities backing your product, wouldn’t you ask them for a little social media boost?

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Poshmark and the Rise of Social Selling

Small Business Labs

Poshmark CEO Chandra said the company is riding three trends: the acceleration of e-commerce; consumers embracing social selling; and the growing market for second-hand goods. He sees a huge opportunity, and one the company is only just beginning to tap. " Social selling isn't new.  3%) to 10% in 2020.  

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How Haley Ingram of Coffee & Contracts Used Influence to Build Her Business and Partnerships to Grow It

Success

While many on social media refer to their jobs as influencers, there are those who exert sway by simply doing something that others want to emulate. Ingram, who had been a marketing intern for a real estate company in college, turned to designing templates in Canva to generate potential leads on Instagram.

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Unmasking Imposter Syndrome on the Let’s Get Social Show

Stephanie LH Calahan

And if this is feeling familiar, you are in good company. Media Type: Podcast Audio Length: 52 minutes. Definition of Imposter Syndrome and how it can hamper your confidence when it comes to going on social media on videos, writing blogs, etc. “Comparisonitis” social media, and who you follow.