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TikTok Is Here to Stay—Is Your Brand Ready?

Success

This data is especially important when considering that 74% of all consumers rely on social media for purchasing decisions, and nearly half use the platforms to discover new brands. The next generation and incoming workforce—a bulk of your potential hires and customer base—already spend a considerable amount of time on social media apps.

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Personalize your customer service

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Everyone wants to be treated as an individual with their own specific needs catered to; in the perfect world that’s the epitome of “wow” customer service. Of course whether we use one company or service over another usually stems from past reputation, helpfulness, integrity, or a friendly referral.

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Back to the basics for customer service

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Is it really poor customer service or do we as consumers expect too much? When I first graduated from college, and of course I was poor, I purchased what to me was a very expensive white shirt with navy blue trim from Macy’s. I’m looking forward to a great year of customer service.

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Empower employees to deliver better customer service

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The front line employees are often the representatives who will have to make decisions when it comes to customer complaints, customer questions, and overall customer satisfaction. The art of customer service stretches well beyond the product, the prices, and the reliability of an organization. So how is that done?

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I’m telling my friends about the bad customer service

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At the time and day this poor service happens we are angry, and we vow the moment we get home we will get a letter out to the CEO of the company and reiterate the miserable events of either our last purchase or service. Still imagine all the damage this entire bad customer service experience has had on the business.

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Prepare a strategy for social media customer service

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Businesses work social media to help make them successful, but it is wise not to just rush in and set up Facebook and Twitter accounts without having a viable plan. While good reviews about a company’s product or services may build brand loyalty, a problem with a product or service can quickly escalate and get out of control.

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Employ more customer service options to provide a concierge level of excellence

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There should always be a way for a customer to engage a representative of a company before their last ounce of patience runs awry. Email has become the most popular alternative to the telephone, but companies need to realize a quick answer is most likely going to make the difference in a consumer’s future shopping choices.