Amid Convenience Culture, Gen Zers Embrace Boutique Shopping—Here’s Why
Success
DECEMBER 9, 2022
The age of waiting in lines at the mall or scrolling through pages of product on a website seem to be behind us,” MARKET Chief Creative Officer Keenan Walker says in an email to SUCCESS. According to McKinsey & Company, social media tends to be the main driver of purchasing decisions for 40% of adult Gen Zers , who seek to stand out.
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