Success
FEBRUARY 17, 2022
The tech company did not reinvent taxis, but rather how the client engages with ride-booking services. Instead of focusing on income, race, gender and age, drill down into customers’ loves, hates, habits and goals—all before you even think about selling to them. Understand your client. Forget demographics. But I also draw a line.
Office Dynamics
FEBRUARY 23, 2010
There are 4+ million administrative professionals, so 200,000 is not an unrealistic goal. In the past week, we have sent 200 packets containing Adminology White Papers to Fortune 1,000 companies and we will continue to send packets out on a regular basis. If you have not read the Adminology White Paper yet, you need to do so.
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Office Dynamics
FEBRUARY 23, 2010
There are 4+ million administrative professionals, so 200,000 is not an unrealistic goal. In the past week, we have sent 200 packets containing Adminology White Papers to Fortune 1,000 companies and we will continue to send packets out on a regular basis. If you have not read the Adminology White Paper yet, you need to do so.
Stephanie LH Calahan
MAY 20, 2011
It also helped me write my two books! So, recycle those papers you have written and turn them into your next blog or book! I've recently launched my own blog and those articles will reappear there, and one day they may be re-purposed again into a book. Don't Write Your Book. Talk Your Book.
Men With Pens
AUGUST 26, 2010
It doesn’t have to always be a blog post; you could write a white paper, work on developing an info product or even start writing a book. Plus, the more connections you have, the more quickly you can accomplish your goals. Now it’s time to really get to work. Start writing every day. Use social media properly.
Men With Pens
MARCH 25, 2010
When you write websites, ads, white papers, or other business materials, readers simply want information. Be willing to change your copy to meet a goal. Sometimes I write a post weeks before I post it, but when I re-read it I find its not achieving the goal I want. Buy a book? They aren’t looking for beauty.
Men With Pens
DECEMBER 13, 2009
When I am putting together an editing report or when I am fact-checking – I often work on books that match subject areas I studied. If your goal from university is to be rich, then skip it and work on a start up. Alas, that’s not going to happen, so books will have to do. I use my degree every single day.
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