Customers Rock!

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Measuring the Impact of Social Media

Customers Rock!

This post is part of the Social ROI Blog Carnival at Think Customers: the 1to1 Media blog. Visit the blog carnival post “ Calculating the ROI of Social Media ” to check out the full list of posts from numerous well-known social media thought leaders. What are the costs? Other costs are not quite as obvious.

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Growing Business the Old-Fashioned Way

Customers Rock!

Taking care of existing customers is a fantastic, cost-effective way to grow your business. Here is an unexpected example from Bounce fabric softener shared in Andy Nulman’s blog. Drew McLellan shares some advantages we have when we concentrate on the “old&# customers. Photo credit: cookelma ).

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Customer-Obsessed Service

Customers Rock!

The radio program is really an extension of this blog; you get to hear my voice as part of an hour-long conversation around the topics we all know and love here: customer experience, customer service, loyalty, marketing, and social media. Customer service is viewed as a cost center.