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Resetting Your Marketing Strategy in 2024: Human-Centric Marketing Is Critical in the AI Era

Success

ChatGPT strolled into the public eye and companies scrambled to get their best AI business tools out to a market eager to learn how to use AI to make business operations more efficient. You can automate your calendar, your social media posts and your SEO strategy. 2023 has been a year of disruptive technology.

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Chaya Milchtein Empowers Women by Educating Them About Cars

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Unsure of her next move, she consulted with a career coach who suggested that Milchtein should start a blog related to automotive education. Chaya Milchtein reaches a wider audience She didn’t love the idea of writing a blog, but having a platform to share her automotive expertise was appealing. If you’re interested, send me a message.”

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How Haley Ingram of Coffee & Contracts Used Influence to Build Her Business and Partnerships to Grow It

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While many on social media refer to their jobs as influencers, there are those who exert sway by simply doing something that others want to emulate. Ingram, who had been a marketing intern for a real estate company in college, turned to designing templates in Canva to generate potential leads on Instagram.

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Tackling Business Strategy: 6 Tenets of Building a Scalable Brand

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When starting a new company , you don’t really have a brand image because no one knows you yet. And build them out for every type of media you may one day use. Consider slogans and emotive keywords to use on everything from websites and blogs to press releases. Create lasting “values” media.

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Measuring the Impact of Social Media

Customers Rock!

This post is part of the Social ROI Blog Carnival at Think Customers: the 1to1 Media blog. Visit the blog carnival post “ Calculating the ROI of Social Media ” to check out the full list of posts from numerous well-known social media thought leaders. What are the costs?

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10 Traits of High Sales Performers

Success

I once read about a big benefits-management company that conducted a survey where it asked 365 CEOs and sales-management executives, “What are the three key factors that separate high-performing sales professionals from moderate- to low-performing sales professionals?”. Belief that the customer will be better off. Use of creativit y.

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Launching a Business Against All Odds: 3 Tips for Startup Success

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His son, Garrett, started a self-named eyewear company ( Garrett Leight ) with a different charm and purpose for its community. Catalogues, machines, lenses, clip-ons and other companies that made beautiful handmade eyewear in America. If you’re building a company from the ground up, get scrappy in your quest for new opportunities.