Tarte’s Dubai Trip and the Tricky Ethics of Influencer Marketing
Success
MARCH 20, 2023
The trip has been widely discussed everywhere from TikTok (where the #TrippinWithTarte hashtag has more than 170 million views) to Time magazine (“ Why the Internet Became Fixated on an Influencer Trip to Dubai ”). With influencers , it’s the same thing you’d be dealing with with reporters back when earned media was the dominant stage.
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