Tarte’s Dubai Trip and the Tricky Ethics of Influencer Marketing
Success
MARCH 20, 2023
The trip has been widely discussed everywhere from TikTok (where the #TrippinWithTarte hashtag has more than 170 million views) to Time magazine (“ Why the Internet Became Fixated on an Influencer Trip to Dubai ”). Multiple articles and comments called the extravagant excursion “tone-deaf,” particularly as the U.S.
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