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Is Grassroots Marketing Still Relevant? Exploring Community Marketing in the Digital Age

Success

This evolution has largely been driven by the rise of social media, influencer marketing and the emergence of innovative digital platforms. Jeffrey Steadman, community engagement director for Cotopaxi, says people don’t just want a product anymore. Social media has redefined how brands engage with their communities.

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Surprise! Your Customer Service Ain’t All That.

Tips From T. Marie

A recent article on Small Business Trends explains that although you may believe you and your business are providing excellent customer service, chances are your customers/clients aren’t exactly on the same page. Obviously, as business owners we tend to be biased about the delivery of good customer service.

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TikTok Is Here to Stay—Is Your Brand Ready?

Success

In December 2021, tiktok.com became the world’s most popular web domain , bumping Google—and its entire suite of services—down to the No. If the world’s most popular search engine was succeeded by a social media app, it may indicate a new era for the platforms that were once used solely for entertainment. Humanization.

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Can Social Media Build Relationships?

Make or Break Moments

Posted by Deborah Chaddock Brown on June 12, 2010 under Connecting Moments , social media | Be the First to Comment Yesterday on LinkedIn I found a question started by Pete Radke spurred on by an article he read. His question: Does Social Media Weaken Relationships ? How is that a discussion?

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Create a Customer-Focused Social Media Strategy » Make or Break.

Make or Break Moments

There are many uses for participating in social media, but for me – the best benefit is the ability to connect with our customers – or our potential customers. I have put together a Customer-Focus Social Media Strategy workbook that I offer FREE to help get you started.

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12 Customer Service Lessons

Make or Break Moments

Although I don’t believe there were any huge new “ah ha&# moments, the list is a good one that focuses on the importance and value of building relationships with customers.

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The Seven Things I Love About Social Media

Make or Break Moments

Blogging – sharing my thoughts about customer service and learning from others about topics I’m interested in. I love that I can upload a video of my daughter’s flute recital, photos from my trip to Italy or, an Animoto video of my customer service book and share with customers, friends and Tweeple. Tag you are it!