Your Brand Can Benefit from Trendjacking a Cultural Phenomenon—Just Look at the Taylor Swift and Travis Kelce Relationship Buzz
Success
NOVEMBER 3, 2023
In addition to changing its social media bios to reflect Swift photos and lyrics, the NFL also met the moment through issuing content covering the football basics to familiarize the singer’s fans with the rules of the game. And with social media, they won’t be shy when telling you [that] you weren’t invited to the party.”
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