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Deepfake Scam Costs Engineering Firm $25 Million, Highlights Urgency Of Workplace Cybersecurity

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The Financial Times reports that the scammers used a digitally cloned version of a senior manager to successfully order financial transfers during a video conference. Deepfake technology is hyper realistic video and audio recordings created with AI.

Agencies 242
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Niké Ojekunle Got Scammed. Now She’s Helping Others Avoid the Same Fate By Advocating for Financial Literacy

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Niké Ojekunle calls herself one of the “OG influencers,” and since joining TikTok, the Nigeria-born, Los Angeles-based blogger’s “get ready with me” videos and skincare recommendations have helped her amass over half a million followers. But when a group called the Carter Agency reached out, the offer was a good one. She said “yes.”

Agencies 279
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Will Google Generative AI Search End the SEO Industry?

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Content marketer Julia McCoy posted a video posing the question, “Is SEO officially dead? If you search YouTube for “generative AI search and SEO,” there are countless videos espousing doomsday predictions or offering new ways to manipulate search engine algorithms. Google’s AI in search.” What is search engine optimization?

Google 332
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Zooming In On Engagement: How Turning Off Your Camera Can Hurt Your Career

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As a workplace expert/leader, do you think that it hurts engagement when workers turn their cameras off during video meetings? Especially in video conferences which are likely to be the only times people interact with colleagues when working remotely. What might be the top five most important ways to engage during a video meeting?

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Content Is King—Except When It Refers to Creative Works

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But since even artists need to support themselves, maybe this shift in perspective was an inevitability.” ‘Content’ broad-brushes intention and purpose Beth Booker is the CEO and founder of the Naples, Florida, public relations agency Gracie PR.

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Governments Are Pioneering the Flexible Work Revolution

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federal government has urged agencies to craft a balance between required in-person work and promoting remote work flexibilities. federal government has urged agencies to craft a balance between required in-person work and promoting remote work flexibilities. Similarly, the U.S.

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TikTok Is Here to Stay—Is Your Brand Ready?

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TikTok has quickly evolved past the 15-second dance routines and other short-form videos that ushered it into popularity. It’s even made headlines for the sheer number of people who log into the app to pick up career advice from professionals and various job consulting agencies, with many acing interviews and landing their dream jobs.