Agreement vs. Contract: Why Business Owners Are Using Informal Agreements for Clients
Success
AUGUST 21, 2023
When James Sperling first started his marketing and branding agency Sheep Don’t Bark, he noticed a pattern: His clients didn’t like contracts. With the help of his team, he came up with a plan to offer agreements instead. When we said we’d put together a contract, it would scare some of them,” he recalls. They didn’t want to sign it.”
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