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Society 18 Founder Pamela Zapata on Supporting Influencers of Color and Knowing Your Worth

Success

Pamela Zapata: I had been working in marketing, production, talent and casting for about 10 years when I started the agency. Then, I moved to New York and worked at a couple of marketing agencies, where I was overseeing the Estée Lauder and Unilever portfolios—everything from influencer strategy to casting to execution to reporting.

Agencies 305
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How to Make Money With AI in 2024: A Beginner’s Guide to Saving Time and Effort

Success

I started a public relations (PR) agency with a vision of helping people make a bigger impact through media exposure. My company started incorporating AI within our application and other forms, using AI customer service tools like DigitalGenius. Starting any business can be a lot of work, especially one with lofty goals.

2024 292
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4 Monumental Ways Banning Noncompete Clauses Will Transform The Future Of Work

Allwork

The future of work would look dramatically different without them, and business leaders are sounding the alarm that their removal would change everything from the protection of trade secrets to hiring practices, salary ranges, employee turnover, career trajectories, advertising practices, and more. . Look to Existing Laws.

Policies 331
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Retained Search: The Ultimate 6-Stage Guide For Agency Recruiters

Recruit CRM

Attracting the right form of talent isn't a piece of cake (though it may sound like one), especially when you're looking forward to hiring for specific niche roles. Now, recruitment agencies have always been there to help companies find suitable candidates and hire for hard-to-fill roles. Which model do you trust the most?

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How Companies Can Support Moms in–and Returning to—the Workplace

Success

As the founder and president of a Florida-based public relations and branding agency, she had spent her pre-kid days making the most of the fun parts of her job, even attending events well into the evening. For some parents, having more than one child may be when childcare becomes more costly than their salary or wages can accommodate.

2021 207
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Retained Search vs Contingency Recruiting: Which One Should You Choose?

Recruit CRM

When a recruiter helps an organisation hire the right person, it not just aids in building a brand for their recruitment agency but also helps the company build trust in the agency's drive and work. It'll get in touch with a reputable executive search agency to carry out the search confidentially.

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What does it take to be a successful Marketing Executive?

Page Personnel

Marketing professionals should be able to form pricing strategies based on the demand for the products being advertised. Needless to say, the average salary will increase the further you can go up the career ladder. They often analyse sales data to determine the success of the marketing strategies used. Ready for your next career step?