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How To Hire And Manage Freelancers, According To Experts

Allwork

The co-founder and CEO of SparkToro , who previously co-founded Moz, gives consultants an edge over agencies and full-time employees in a recent blog post. In fact, when first launching, SparkToro opted to outsource talent rather than add more in-house team members. Slowly introduce them to the team and clients.

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Is Grassroots Marketing Still Relevant? Exploring Community Marketing in the Digital Age

Success

Tara Schroetter, vice president of digital and social at MMGY Wagstaff, explains that “ influencers are your new street team, a viral TikTok trend is your new word-of-mouth and geo-targeted Instagram ads allow reach into a niche audience set with the click of a button. Social media has redefined how brands engage with their communities. “We

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Gigi Gorgeous: How to Stay Grounded When Social Media Is Your Full-Time Job

Success

It takes a team of dedicated people to grow a business, even on YouTube or TikTok. But how do you build a strong, reliable team that grows with you instead of against you? Gigi has a well-rounded team: her manager and best friend of 10 years, a public relations team and a booking agency. Do I like it?

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How do YOU handle being slammed at work?

ProAssisting Blog

We got big news as an ad agency recently: We’re merging with another shop. Our North American agency of under 1000 employees is merging with a world wide agency with over 8000 employees. And that’s a really good thing with one negative, short-term consequence. How about you? Share it with others. Stay in the know!

Agencies 500
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How to Name Your Business

Success

When brainstorming for original, web-hip names, consider repurposed real words (Amazon), misspelled words (Flickr, Digg), compounds (Facebook), blends (Pinterest), short phrases (MySpace), suffixes or prefixes (Mashable) or made-up words (Meebo). An internal team was assigned to meet once a month to brainstorm and examine potential names.

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Ep 104: Dayne Shuda on Written Communication, Working Remotely, and Fighting Burnout

Go Burrows

Over the years, he’s learned a few things about organization, burnout, and working with a remote team. Join the Leader Assistant Slack Community here, or the Facebook Group here for bonus content and to network with other assistants who are committed to becoming leaders! CONNECT WITH DAYNE. Dayne Shuda on LinkedIn.

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It’s Time to Get Competitive! Facebook Contests May Lead to More Customers

Small Business CEO

As a business owner, you may be updating your Facebook, Twitter, and even LinkedIn pages on a daily basis. According to a study by AllFacebook , 30% of people have participated in contests or promotion via Facebook. CeCe the Cow is the agency’s mascot — and she is quite a prize! How can you jump start a following?