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Rebranding? 7 Keys to Ensure a Smooth Transition

Success

Consider hiring an unbiased consultant or agency to facilitate the process and outcome. In the digital age, they are ultimately in control of whether they will ignore your messages, view or listen to them, share them with or without favorable comments or make a purchase. FedEx and National Car Rental are great examples of this focus.

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TikTok Is Here to Stay—Is Your Brand Ready?

Success

It’s even made headlines for the sheer number of people who log into the app to pick up career advice from professionals and various job consulting agencies, with many acing interviews and landing their dream jobs. As companies, we feel a lot of pressure to promote our services and products,” says Best. Find Your Platform.

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How to Partner with a Rival for a Win-Win

Success

The New York International Auto Show features vehicles from dozens of manufacturers—all of which view the event as a worthwhile opportunity to promote their latest models to more media and potential customers than independent efforts could net. Think Work Media is a marketing agency. Elevate best practices. I am only a strategist.

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How to Create Strategic Partnerships

Success

The goal is to increase capability—whether through offering new products or services, expanding in capacity or geographically, or cross-promoting,” she says. We agreed to sell C4’s product for the manufacturer’s suggested retail price and cross-promote the two companies’ products by discounting our goods. Win-win-win.

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Experts Weigh in on 17 Investments for a Rich Life

Success

“Hire virtual assistants who are specific experts,” says Garland, who is the host of ABC’s The Rise to the Top and author of Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business. For example, if your child wants to be an astronaut, then look at going to the Houston Space Center.

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What Is Recruitment Marketing? Top 7 Tips, Strategies & Ideas

Recruit CRM

And agency recruiters must do their best to keep up with it. People seldom arrive at a website ready to purchase. Recruitment agencies will also need to work towards attracting potential clients. In a sea of recruitment agencies, it's advisable to set up good brand campaigns. What Is Recruitment Marketing?

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Introducing the SUCCESS 125

Success

In her mid-20s, Taja Dockendorf founded Pulp+Wire, a full-service consumer packaging, branding and marketing agency. Pulp+Wire is a 100 percent female-founded and -owned agency that Dockendorf has grown year after year. Now one of the youngest top Latino leaders in real estate, German is a true example of the American dream.

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