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How To Hire And Manage Freelancers, According To Experts

Allwork

The co-founder and CEO of SparkToro , who previously co-founded Moz, gives consultants an edge over agencies and full-time employees in a recent blog post. The company hired four agencies and five consultants in its first two years. Of course, managing a freelancer is not the same as managing a full-time employee or agency.

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How to Create Strategic Partnerships

Success

The goal is to increase capability—whether through offering new products or services, expanding in capacity or geographically, or cross-promoting,” she says. Proof it works: Close to meeting sales goals in the program’s first year. That was a huge incentive for a product category that is normally not discounted. Jennifer Schaus.

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The Ultimate PR Playbook for Coworking Spaces: 8 Winning Strategies to Stand Out

Allwork

Connect with them through social media, attend industry events, or participate in media networking activities. Share photos and videos of happy members collaborating, networking, or participating in engaging activities. Define your target demographics and set specific goals for your advertising campaigns.

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Local SEO: Four Tips for Ranking High in Your City

Andrea Kalli

Now that the goal is no longer the universal number one spot, businesses have near unlimited choice, and a much greater range of opportunity. The goal today is not to rank high for the entire world, but to rank high for your city. Your goal should be the map — Google’s ultimate local business tool.

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It’s Time to Get Competitive! Facebook Contests May Lead to More Customers

Small Business CEO

Aside from the big guys, I have seen many small business owners and agencies use the right techniques in order to bring contest success. For example, Partee Insurance, an independent insurance agency located in California, runs a weekly game of Hangman on their Facebook page. Keep a Goal in Mind. Find a Third Party App.

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Five Different Ways to Market Your Service-Oriented Online Business

Andrea Kalli

For entrepreneurs operating an online service business — a web design agency, consultancy firm, or support business — the process can be even more difficult. Pay-per-click advertising becomes less effective, product advertising is impossible, and finding ideal clients can take years without a good strategy.

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Cutting Out Confusion: How to Explain SEO to Non-Techie Clients

Andrea Kalli

Despite the prevalence of search engine optimization agencies and freelance SEOs, the service itself is quite a hard sell; of the hundreds-of-thousands of businesses pitches on SEO services annually, the vast majority just are not that interested.