Success

JANUARY 18, 2024

This evolution has largely been driven by the rise of social media, influencer marketing and the emergence of innovative digital platforms. Grassroots marketing in the social media age A response to that yearning for connection and alignment in values can be seen in social media campaigns.

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Success

JUNE 8, 2022

In December 2021, tiktok.com became the world’s most popular web domain , bumping Google—and its entire suite of services—down to the No. If the world’s most popular search engine was succeeded by a social media app, it may indicate a new era for the platforms that were once used solely for entertainment. Humanization.

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Customers Rock!

JANUARY 24, 2012

This post is part of the Social ROI Blog Carnival at Think Customers: the 1to1 Media blog. Visit the blog carnival post “ Calculating the ROI of Social Media ” to check out the full list of posts from numerous well-known social media thought leaders. What are the costs? Measuring the gains.

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Customers Rock!

JANUARY 10, 2012

A lot of businesses love social media because they feel it helps them spread the word about their organization and what they do. However, I strongly feel one of the most effective uses of social media is to build and deepen relationships with customers – be they consumers, clients, donors, or constituents.

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Service Untitled

MAY 21, 2013

No doubt, it has been a tough week for customer service. Internal Revenue Service acting agency head, Steven T. Miller who is resigning from his post stated earlier this week: “I can say generally, we provided horrible customer service. A popular solution is to take it to social media.

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Service Untitled

SEPTEMBER 16, 2013

This week was a drama-filled example of a customer “gone wild” when an incredibly frustrated customer service recording from Reddit was made public on YouTube. Was the customer service rule at the company never to hang up on anyone or be fired?

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Make or Break Moments

MAY 7, 2010

Fast forward to today and the abstract experiment is now a concrete treatise on the state of social media and marketing best practices as a whole. Read all about it and then order your copy.

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