Experts Say You Probably Don’t Really Know How to Brainstorm
Success
JUNE 4, 2022
At this point there is no good data available to suggest how to improve the selection of the best ideas.” Jodie Shaw, head of global marketing at Kadence International , started some brainstorming meetings by dividing participants into groups and handing members randomly shaped objects—a pool noodle, a square building block and so on.
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