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Is Grassroots Marketing Still Relevant? Exploring Community Marketing in the Digital Age

Success

This evolution has largely been driven by the rise of social media, influencer marketing and the emergence of innovative digital platforms. Grassroots marketing in the social media age A response to that yearning for connection and alignment in values can be seen in social media campaigns.

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Victor Arocho on Creating an Elite Selling Team

Success

Arocho likes to say he runs his company like a talent agency in which the clients are the talent, and his company is trying to help them generate box office sales. Arocho admits he was slow to embrace the idea of spending time on social media in order to blog, write articles for websites or use LinkedIn.

2014 264
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The 2023 Motherhood Penalty: The Sorry State Of Affairs For Working Women Continues

Allwork

Many working women confront barriers to their progression in the workplace, but (as highlighted in a recent LinkedIn article), there are additional systemic disadvantages that women face at work once they become mothers. has fallen five places since 2014 (it currently occupies 14th place in the OECD’s rankings).

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What can assistants expect in 2015?

Practically Perfect PA

I genuinely think 2014 was a turning point in our industry and I think 2015 will see a consolidation of our efforts to take our profession forward. Technology now allows individuals easier access to new opportunities and recruitment agencies are much more adapt at targeting the right candidates through social media and networking websites.

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SUCCESS’ 2024 Women of Influence

Success

Ten years ago, Ford founded and operationalized a boutique integrated marketing agency, BRND Marketing Group LLC, the lead agency of record for Lincoln Park Coast Cultural District (LPCCD), a nonprofit that is building a comprehensive cultural and arts district in historic Lincoln Park, Newark, New Jersey.

2024 264
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Rebranding? 7 Keys to Ensure a Smooth Transition

Success

A brand is a valuable asset that must be nurtured by delivering valuable content in social media; friendly, quick customer service; personal and authentic responses to every customer who contacts you; and respecting customers’ desires to opt in or out of direct marketing contact with your brand.

FedEx 278
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This computer programming principle may be the key to unlocking entrepreneurial success 

The Shrink for Entrepreneurs

The agency founder KNOWS she needs to focus on sales, but finishes every day with the CRM un-touched swearing that tomorrow will be different and she’ll start on it FIRST THING! Without implementation intentions, wannabe entrepreneurs allow themselves to be victimized by circumstance. I’ll send out access details Tuesday morning.

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