Remove 2013 Remove Management Remove Products Remove Promotion
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Insight confirms partnership with Material Matters for sustainable design event

Workplace Insight

Known as The Works Place , products and ideas will be presented in a range of working settings so that visitors can see how they might be applied in their own offices and other spaces. The space will be designed as a real setting to showcase products in a relatable way for visitors. More information can be found here.

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Once Upon a Time in Marketing: The Power of Storytelling

Success

Applied to business, this means we want to support entrepreneurs whom we identify as those heroes, or products that help its customers be that hero. If two products are equal in value with the same benefits and outcome, we will choose the product that we connect to emotionally every time. Case Studies.

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How to Name Your Business

Success

“You have a very limited amount of time to get a potential customer’s attention and answer key questions about what your business does,” says Mark Joyner, author of a book on business naming called The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less. This article was published in May 2013 and has been updated.

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How to Boost Online Sales

Success

One aspect of using your website to grow your business is a conversion system—a procedure for turning website visitors into paying customers—even if they don’t sell a product online. “If Resource guide: A dietitian provides a list of where to buy top supplements and nutritional products. Marketing Manager. Jonathan Kaplan, M.D.

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5 Best Email Management Practices

Office Organization Success

With all the different rules and regulations governing list management, it’s getting harder and harder to not only get your emails delivered to the recipient’s inbox – think all those spam filters – but to actually get your recipient to open and read your email. Here are my top five tips for best email management practices: 1.

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The Business of Work/Life Integration

Small Business Labs

A growing number of firms are offering services and products based on the trend towards work/life integration. Corporations are exploring how to promote employee "wholeness" , another term for work/life integration. The 2013 Harvard Business Review article Work-Life Balance Isn't the Point  nicely covers this shift.

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How Guy Kawasaki Manages His Social Media Presence

Ian's Messy Desk

It is a good insight into how “one” person, Guy Kawasaki , manages a large social-media presence. Many people ask me how I manage my social media accounts (and others make stuff up rather than figure out what I do). Peg Fitzpatrick manages the Facebook.com/guysco brand page. 5) Promotional Tweets.