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Eco-Friendly Business Promotion Techniques for 2013

Eco-Office Gals

So if you’re looking for a few good ways to greenify when it comes to touting your business and your brand, here are some strategies that are sure to deliver in 2013. It’s not enough to create business profiles, you also have to add content, monitor activity, and plan promotions. Promotional products. Coupon codes.

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Discover the Formula for Happy Employees

Success

But what’s more important is the process these companies use to figure out their cultures. Jim Goodnight, CEO of SAS, the North Carolina-based business analytics software company, follows a seemingly simple philosophy: Treat employees like they’re making a difference, and they will. And the difference is astounding.”.

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How to Name Your Business

Success

which hires out on-call chief marketing officers: What are the attributes and personality of the company? It’s far less expensive to name a company with a descriptive title and tagline,” Isen says. For example, someone thinking about using the word “synergy” to name their health consulting company ought to reconsider.

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How to Partner with a Rival for a Win-Win

Success

The New York International Auto Show features vehicles from dozens of manufacturers—all of which view the event as a worthwhile opportunity to promote their latest models to more media and potential customers than independent efforts could net. In 2013, I opened my retail store in a blighted commercial corridor. Elevate best practices.

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The Take Over of Green Marketing

Eco-Office Gals

When laws such as the Clean Air Act (1970) and the Toxic Substances Control Act (TSCA 1976) were passed, companies have been held to a much higher standard with regards to their pollution and carbon emissions. The environmental regulations have not only changed how businesses operate, they have also changed how businesses market themselves.

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Insurer Puts Integrity in its Name and Appreciation at its Core

Energage

It’s the break room—a workday getaway—at American Integrity Insurance Group (AI), a company that has built a Top Workplaces culture that it protects and carefully cultivates with innovative approaches to recruiting, the creation of “extraordinary experiences,” and a focus on gratitude. AI’s Healthy Workplace Culture Starts at the Top.

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Tim Leberecht of The House of Beautiful Business | Making Business More Human

Allwork

From 2006 to 2013, he was the chief marketing officer of product design and innovation consultancy Frog Design. His TED Talks “3 Ways to (Usefully) Lose Control of Your Brand” and most recently “4 Ways to Build a Human Company in the Age of Machines” have been viewed more than 2.5 million times to date.

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