The ‘118’: The Modern Elevator Pitch
Success
OCTOBER 30, 2022
How many sales presentations have you sat through with 100-plus PowerPoint slides and wondered afterward, I don’t get it. A compelling, attention-grabbing 118 presents who you are and the value of what you do and sells that to anyone. This article was published in December 2012 and has been updated. What’s in it for me?
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