The ‘118’: The Modern Elevator Pitch
Success
OCTOBER 30, 2022
The Good: Mentions your product or service and describes how it will help your prospect: “In less than two minutes, I will tell you how the use of [me, my company, my service] will grow your development department 115%.” This article was published in December 2012 and has been updated. In other words, be smart or get stuck.
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