Stephanie LH Calahan

AUGUST 20, 2012

  I was hit by the lack of customer service too, but we can certainly learn from this story; so that is what I'm going to share today. Twitter [link]. Provide Customer Service Even If The Service You Are Providing is No Cost.   Date: August 17, 2012 6:10:29 PM CDT Subject: Cinch.FM

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JANUARY 10, 2012

However, I strongly feel one of the most effective uses of social media is to build and deepen relationships with customers – be they consumers, clients, donors, or constituents. I predict this will be a big focus for social media in 2012. And Mayor Booker and his team were listening via Twitter and went into action.

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JANUARY 24, 2012

Other metrics tie directly back to the bottom line (ex: value of sales coming directly from Twitter). As we move into 2012, I fully believe this will be the year that executives begin asking the difficult questions to their social media teams, including what kind of returns they are getting on their social media investment.

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