2012 Agencies Customer Service Twitter 
Customers Rock!
JANUARY 10, 2012
However, I strongly feel one of the most effective uses of social media is to build and deepen relationships with customers – be they consumers, clients, donors, or constituents. I predict this will be a big focus for social media in 2012. And Mayor Booker and his team were listening via Twitter and went into action.
Customers Rock!
JANUARY 24, 2012
Other metrics tie directly back to the bottom line (ex: value of sales coming directly from Twitter). As we move into 2012, I fully believe this will be the year that executives begin asking the difficult questions to their social media teams, including what kind of returns they are getting on their social media investment.
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