Once Upon a Time in Marketing: The Power of Storytelling
Success
NOVEMBER 24, 2022
A fabulous story like that shows what great customer service looks like, and it could be used for all kinds of reputation-building,” he says. In the year after Tomsic was hired (she is currently the co-founder and CEO of Preventative Vet), Trupanion produced several real-life video stories. Stock prices fell, Perry says.
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