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Rebranding? 7 Keys to Ensure a Smooth Transition

Success

To customers, a brand is the promise of an experience as well as the experience of that promise being delivered. Some aspects of your brand (great sensory appeal, supreme customer service , excellent training, meeting deadlines , etc.) will probably never change. Keep an open mind. Radically changing your brand is risky.

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Top 5 Tips for Training Employees on a Budget

The Small Business Blog

Top 5 Tips for Training Employees on a Budget by Stefan Töpfer on Mar 29, 2010 The top 5 tips weekly post is always full of hints and tips for small, home & micro business owners. Many equipment manufacturers offer free training to companies that purchase their products. Don’t overlook the usefulness of this.

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Ten Small Business Startup Ideas – 2009/09/20 | THE SMALL BUSINESS.

The Small Business Blog

Ten Small Business Startup Ideas Р2009/09/20 by Stefan Țpfer on Sep 20, 2009 If you are sat at home this weekend contemplating starting your own small / micro home business or becoming a self-employed freelancer / sole trader then here are ten quick-fire business ideas to use as a starting point.

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Take lessons from the leaders in customer service

Service Untitled

There is no relaxing elevator music where I can work until an agent answers; instead I’m forced to listen to a litany of advertisements offering me more services that might very well call me back to this same maze of customer service mediocrity. So what makes Zappos.com a leader in customer service?

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Sell What the Customer Wants – Not What You Want to Sell

Make or Break Moments

He went through 16 hours of unpaid training and had to purchase the sales kit prior to making any money so he is invested in the process. He’s just following the sales pitch; thrilled when anyone makes a purchase. What the customer wanted was irrelevant. It is quite an experience. At least financially.

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Price Isn't the Primary Loyalty Factor

Make or Break Moments

I went to Levin because they had a 50% off sale and if you purchased on the weekend, it was free delivery. I’ve bought furniture there before – a dining room set, some end tables, and I’ve been happy with the purchase. That’s him sitting in the new chair. He’s 19. I asked for Chuck and he remembered me.

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Customers Have to Pay at Claire's

Make or Break Moments

The sales associate greeted us with a smile, a basket to gather our purchases and the knowledge that you can get a pair of earrings free with the purchase of two other pair. My daughter finally made her selections and I retrieve my checkbook only to discover that I can only write the check for up to $40 of the purchase.