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Rebranding? 7 Keys to Ensure a Smooth Transition

Success

To customers, a brand is the promise of an experience as well as the experience of that promise being delivered. Some aspects of your brand (great sensory appeal, supreme customer service , excellent training, meeting deadlines , etc.) will probably never change. Keep an open mind. Radically changing your brand is risky.

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Ten Small Business Startup Ideas – 2009/09/20 | THE SMALL BUSINESS.

The Small Business Blog

Ten Small Business Startup Ideas Р2009/09/20 by Stefan Țpfer on Sep 20, 2009 If you are sat at home this weekend contemplating starting your own small / micro home business or becoming a self-employed freelancer / sole trader then here are ten quick-fire business ideas to use as a starting point.

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Small Business World News Round-up – 2009/12/15

The Small Business Blog

Small Business World News Round-up – 2009/12/15 by Stefan Töpfer on Dec 15, 2009 Here is this week’s news round-up for home business, micro business, sole-traders, freelancers, self-employed and any one who is interested in small business news from around the world. per cent in April 2011 has angered small business owners.

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Small Business world News Round-up - 2009/10/27

The Small Business Blog

Small Business world News Round-up – 2009/10/27 by Stefan Töpfer on Oct 27, 2009 Here is this week’s news round-up for home business, micro business, sole-traders, freelancers, self-employed and any one who is interested in small business news from around the world. — ST. — ST. Digg Furl Netscape Yahoo!

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Take lessons from the leaders in customer service

Service Untitled

There is no relaxing elevator music where I can work until an agent answers; instead I’m forced to listen to a litany of advertisements offering me more services that might very well call me back to this same maze of customer service mediocrity. So what makes Zappos.com a leader in customer service?

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Price Isn't the Primary Loyalty Factor

Make or Break Moments

I went to Levin because they had a 50% off sale and if you purchased on the weekend, it was free delivery. I’ve bought furniture there before – a dining room set, some end tables, and I’ve been happy with the purchase. That’s him sitting in the new chair. He’s 19. I asked for Chuck and he remembered me.

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Delight is Different Than Service

Make or Break Moments

I found an article written by Alain Thys that was published in 2007 that says it best: It’s funny that when discussing Customer Delight, most people start talking about customer service. Customer service is what companies do to their customers. Think about the relationships you have in your life.