Remove 2008 Remove Industry Remove Promotion Remove Staples
article thumbnail

Once Upon a Time in Marketing: The Power of Storytelling

Success

It’s two pieces of paper and a staple,” said Anne Tomsic, who previously served as vice president of communication for pet insurer Trupanion. “In We [heard] stories from our sales team in the field that veterinarians [said], ‘It’s not my responsibility to promote pet insurance,’” Tomsic said. Case Studies. That is the bad news.

2003 279
article thumbnail

Age of Conversation 3: It Is In BookStores and Available On-Line

Make or Break Moments

Age of Conversation 3 captures the distinct shift from social media as a hypothetical consumer loyalty tool, as it was considered only a little more than a year ago, to its current state as a staple in the modern marketing toolbox. McLellan and Heaton have used their blogs to promote each book’s crop of contributors.