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Once Upon a Time in Marketing: The Power of Storytelling

Success

It’s two pieces of paper and a staple,” said Anne Tomsic, who previously served as vice president of communication for pet insurer Trupanion. “In In addition to being shown at industry events and trade shows, these customer story videos were emailed to new customers upon buying the insurance. Case Studies. That is the bad news.

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Age of Conversation 3: It Is In BookStores and Available On-Line

Make or Break Moments

Age of Conversation 3 captures the distinct shift from social media as a hypothetical consumer loyalty tool, as it was considered only a little more than a year ago, to its current state as a staple in the modern marketing toolbox. Within seven days they had commitments from 103.

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OMG! Could Technology be Ruining your Professional Reputation?

Tips From T. Marie

This article from 2008 states that Nielsen Mobile of the Nielsen Company reported the average mobile user sends 357 text messages to 204 voice calls (incoming or outgoing). Clearly, e-mail communication has become a staple in the business world and social media is making leaps and bounds as well. Can we text an RSVP?