Success
NOVEMBER 24, 2022
It’s two pieces of paper and a staple,” said Anne Tomsic, who previously served as vice president of communication for pet insurer Trupanion. “In We [heard] stories from our sales team in the field that veterinarians [said], ‘It’s not my responsibility to promote pet insurance,’” Tomsic said. Case Studies.
Success
OCTOBER 27, 2021
Founded in 2019 by Courtney LeMarco, Black entrepreneur and entertainment industry veteran, MOTSI is a lifestyle brand offering sustainable swimwear, skin care and cosmetics designed to celebrate underrepresented forms of beauty. Photo courtesy of MOTSI. Number of employees: 4 Based in: Seattle. Richer Poorer. Photo by @maximova.ta/Twenty20.
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Small Business CEO
SEPTEMBER 22, 2011
While conferences can be a good money spinner on their own, it is important not to overlook the promotional possibilities that are on offer when you are hosting a conference, as the chance to have a room full of people who will have an interest in your products or services can be too good to turn down. Useful Promotional Items.
Make or Break Moments
MAY 7, 2010
Age of Conversation 3 captures the distinct shift from social media as a hypothetical consumer loyalty tool, as it was considered only a little more than a year ago, to its current state as a staple in the modern marketing toolbox. McLellan and Heaton have used their blogs to promote each book’s crop of contributors.
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