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Price Isn't the Primary Loyalty Factor

Make or Break Moments

I went to Levin because they had a 50% off sale and if you purchased on the weekend, it was free delivery. I’ve bought furniture there before – a dining room set, some end tables, and I’ve been happy with the purchase. That’s him sitting in the new chair. He’s 19. I asked for Chuck and he remembered me.

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Customers Have to Pay at Claire's

Make or Break Moments

The sales associate greeted us with a smile, a basket to gather our purchases and the knowledge that you can get a pair of earrings free with the purchase of two other pair. My daughter finally made her selections and I retrieve my checkbook only to discover that I can only write the check for up to $40 of the purchase.

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Be Easy to Find: Use Your Name

Make or Break Moments

So have your purchased your name as a URL? It was almost free. I set up a Wordpress.com blog and with the exception of the $9.95 at Name Cheap to buy my name, it just cost me the time it took to put it together. What have you done with it? Share your examples here. I’d love any suggestions for how to make the site better.

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Sell What the Customer Wants – Not What You Want to Sell

Make or Break Moments

He went through 16 hours of unpaid training and had to purchase the sales kit prior to making any money so he is invested in the process. He’s just following the sales pitch; thrilled when anyone makes a purchase. It is quite an experience. At least financially.

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Reinvention: Key to Long Term Success

Make or Break Moments

saw an opportunity to help business owners by purchasing and maintaining the mainframe and allowing businesses to have Jim’s business do the computer work. is celebrating their 35th year in business. is celebrating their 35th year in business. Jim Rutledge, Sr.

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Johnny Bench's Vowels of Success

Make or Break Moments

During his final year of baseball with the Cincinnati Reds I attended all of the home games, purchasing a bleacher ticket and sneaking my way down to the seats behind home plate. I once dated Johnny Bench. Now “dated&# is a relative term. I’d come early to watch the warm ups and stay for the game.

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It's Not What You Say – It's How They Feel » Make or Break Moments

Make or Break Moments

“Oh yes, it was a great experience.&# “What made it so great?&# “I’m not sure, but I just felt good about my purchase.&# “Did you like shopping at the XYZ Store?&# we might ask them. How do you make your customers feel?