Small Business Labs

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Mapping the Creator Economy

Small Business Labs

  Creator tools: These are tools that creators can use to build and grow their businesses. They focus on one vertical area for the creator, such as Fitness or Gaming. Community management: The platforms that supports creators to own their audience. 

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The Rise of the Solopreneur Travel Agent

Small Business Labs

Fora is a new platform that provides full and part-time independent travel agents with the tools needed to run their travel business.    Fora joins a growing list of vertical market platforms providing solopreneurs with infrastructure tools for operating their own business.  

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CB Insights Creator Economy Map and the Rise of Content Monetization

Small Business Labs

CB Insights points out that digital content creators have had to cobble together various tools to build and monetize their activities.  .  They just released a creator economy market map , which is below (click to enlarge).   This is quickly changing. 

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Academic Study Measures the Pandemic's Impact on Small Businesses

Small Business Labs

  The study uses data from Homebase , which provides scheduling and time tracking tools for small businesses, to measure the change in overall hours worked by small business employees. As the study chart below shows (click to enlarge), average hours worked in U.S. small businesses plummeted by 60% in March when the lockdowns began. 

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The Paradox of Increasing Business Travel; Skift's 2020 Travel Trends

Small Business Labs

Key quote from the report on this trend: Video and digital collaboration tools have transformed the modern workplace. But in spite of the increasing potential of these digital collaboration tools to transform modern business, the importance of face-to-face meetings remains strong and critical to business success.

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Bain Consulting on Predicting the Next Tech Disruption

Small Business Labs

Predicting the Next Tech Disruption from Big 3 Strategy Consulting firm Bain and Company discusses 4 forecasting tools (shown below) Bain uses to predict when disruptive technologies will be widely adopted. Two of the tools - experience curves and adoption curves - have been around a long time and widely used.

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More Small Businesses Plan to Increase Their Use of Nonemployee Labor than Large Businesses

Small Business Labs

The chart below uses data from an interactive tool provided as part of the Workforce Ecosystem study. An interesting study finding is that small businesses are more likely to say they plan on increasing their use of non-employee labor than large corporations. While interesting, it's not surprising.