Once Upon a Time in Marketing: The Power of Storytelling
Success
NOVEMBER 24, 2022
It’s two pieces of paper and a staple,” said Anne Tomsic, who previously served as vice president of communication for pet insurer Trupanion. “In In the year after Tomsic was hired (she is currently the co-founder and CEO of Preventative Vet), Trupanion produced several real-life video stories.
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