Customers Rock!

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Measuring the Impact of Social Media

Customers Rock!

However, the fact that social media is a web-based activity gives companies (especially those in the Business to Consumer space) the opportunity to measure actual product purchases coming from social media. Dell is one of the most commonly cited examples of this from their Twitter Dell Outlet account. Sanuk is another example.

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Growing Business the Old-Fashioned Way

Customers Rock!

Many companies spend a lot of time and money on attracting new customers to their product or service. Keeping the communications line open, whether or not the customer has recently purchased something, is one of the keys to keeping up a conversation with customers. Customer loyalty comes from more than just great products and services.

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Expert’s Corner: Delivering Voice of the Customer

Customers Rock!

You must consider your customers’ experience when they open an account, deposit or withdraw funds, overdraw their account, receive quarterly statements, use your online banking tools, request technical support, purchase savings bonds, apply for a mortgage, refinance a mortgage, and so on and so on….You You get the picture.

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From Reach to Relationships: microMarketing Chapter Review

Customers Rock!

Greg then goes on to discuss the research published by the Institute for Public Relations on the types of relationships companies can have with customers, urging the type of relationship that engenders loyalty, which leads to evangelism about a brand or a product.